Agenda - conferences dataxis

08:30	Welcoming Coffee + Registration
09:30	Market Overview
09:45	FAST Forward: Unlocking the Potential of Free Ad-Supported Streaming in Europe’s Diverse Markets
10:25	Keynote Session
10:45	Coffee Break & Networking
11:15	Going Local, Thinking Global: How European Broadcasters Are Competing with US Streaming Giants Room 1 Update on segmented Advertising Initiatives in Europe Room 2
11:55	The Impact of Telco Partnerships on Pay TV & Streaming Growth Room 1 Seamless Synergy: The Convergence of CTV and Linear TV in Modern Advertising Room 2
12:35	Lunch & Networking
13:35	Public Broadcasters vs. Private Networks: Competing for Relevance in the Digital Age Room 1 Content description in CTV : the issue of metadata Room 2
14:15	Greener Streams: Innovating for a Sustainable Video & TV Streaming Market Room 1 Strategic Consolidation: Europe's Production Industry in the Age of Global Competition Room 2
14:45	Coffee & Networking
15:20	Unlocking Content: Strategies for Advanced Discoverability in User Experience Design Room 1 Relevance Reimagined: The Role of Contextual Advertising in CTV’s Privacy-First Era Room 2
16:00	Revolutionizing Broadcasting: The Role of Cloud Technology in Shaping Television's Future Content is King, Context is Queen: Unlocking the Potential of Contextual Advertising in CTV
16:40	How 5G Will Reshape TV & Video Distribution Strategies Navigating Privacy in CTV: Best Practices for Consent Management
17:20	Networking Cocktail

08:30	Welcoming Coffee + Registration
09:30	Opening Speech & Market Overview
09:45	Streaming on the Go: Opportunities in Passenger Video Entertainment
10:25	Keynote
10:45	Coffee & Networking
11:15	Streaming Fatigue: Are Consumers Overwhelmed by Too Many Platforms? Live sports advertising
11:55	Redefining the Set-Top Box: The Role of Hardware in a Streaming-First Worldsting: The Role of Cloud Technology in Shaping Television's Future Room 1 From Small Screens to Living Rooms: Why TikTok, YouTube, X, and Facebook Are Expanding to TV Room 2
12:35	Lunch & networking
13:35	Privacy and Data Security in the TV & Video Industry: Navigating the Challenges of the Digital Age Room 1 From Playlists to Picture: How Music Streaming Platforms Are Expanding Into Video and TV Room 2
14:10	Breaking Barriers: How AI is Revolutionizing Global Video Content Distribution
14:50	Coffee & Networking

09:30	Welcoming Speech
09:45	Engage, Inspire, Transform: The Future of DOOH, when creativity meets interactivity
10:20	Retail Media panorama in Europe
10:55	Coffee Break & Networking
11:25	Programmatic DOOH and Real-Time Bidding: Unlocking Potential, Tackling Challenges
12:00	The Surge in Non-Endemic Advertising
12:35	Lunch
13:35	The Future of Engagement: Powered by AI
14:10	Redefining customer experience through retail media: Bridging insights and engagement
14:45	Coffee Break & Networking
15:15	Bridging OOH with Retail Media: Driving Value for Retailers, Brands, and Agencies
15:50	The route to programmatic strategies for retail media
16:15	Cocktail Party