Agenda
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Commerce Media Days Brasil
December 3
| 9:30 |
Registration & Welcome Coffee |
| 10:00 |
Retail media for audiences on the moveConnecting brands with on-the-go audiences |
| 10:50 |
In-store retail media: the ultimate touchpoint |
| 11:30 |
Coffee Break & Networking |
| 12:00 |
The convergence of social commerce and retail media |
| 12:40 |
The role of programmatic in commerce media |
| 01:20 |
Lunch & Networking |
| 2:30 |
The best of two worlds: CTV meets retail media |
| 3:10 |
Boosting omnichannel reach with DOOH |
| 03:50 |
Cross-network collaboration: opportunities and challenges |
| 04:30 |
Coffee Break & Networking |
| 5:00 |
What’s driving the buzz around shoppable media? |
| 5:40 |
Trends to watch in commerce media |
| 06:20 |
The ad buyers’ perspective |
| 7:00 |
Closing Ceremony |
Registration & Welcome Coffee
December 3, 9:30 - 9.30 AM
Retail media for audiences on the moveConnecting brands with on-the-go audiences
December 3, 10:00 - 10.00 AM
- Connecting brands with on-the-go audiences
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
In-store retail media: the ultimate touchpoint
December 3, 10:50 - 10.50 AM
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
Coffee Break & Networking
December 3, 11:30 - 11.30 AM
The convergence of social commerce and retail media
December 3, 12:00 - 12.00 PM
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
December 3, 12:40 - 12.40 PM
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Lunch & Networking
December 3, 01:20 - 1.20 AM
The best of two worlds: CTV meets retail media
December 3, 2:30 - 2.30 AM
- Partnership models between retailers and OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Closed-loop attribution to track customer journey
Boosting omnichannel reach with DOOH
December 3, 3:10 - 3.10 AM
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Cross-network collaboration: opportunities and challenges
December 3, 03:50 - 3.50 AM
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Coffee Break & Networking
December 3, 04:30 - 4.30 AM
What’s driving the buzz around shoppable media?
December 3, 5:00 - 5.00 AM
- From awareness to purchase in one interaction
- Integration of buying functionality into video content and live shopping
- Real-time contextual relevance
Trends to watch in commerce media
December 3, 5:40 - 5.40 AM
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
December 3, 06:20 - 6.20 AM
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Closing Ceremony
December 3, 7:00 - 7.00 AM