NXT Media Days brings together two dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.
Cathy Flaviano
Head of Play Suisse
Matej Lončarić
Chief Digital Officer
Kasia Jablonska
Director of Digital and On-Demand for EMEA
Michael Wagenhofer
CEO
Philipp Rotermund
CEO & Founder
Warner Bros. Discovery’s (WBD) own Over-the-top (OTT) roll-out in Europe is difficult to keep up with. Seemingly fragmented and lengthy, it reflects how Europe received a secondary focus, while the top priority post-merger was to launch a unified product for the US market. Together with significant budget and partnership constraints, the newly formed entity went for a highly country-specific go-to-market strategy.
Streaming giant Netflix made a splash in the live event space on November 15th with a highly anticipated boxing match between Mike Tyson and Jake Paul. If no traditional ad formats were planned, featured integrated product placements were part of the fight and advertisers must have monitored very closely Netflix’s ability to sustain such an event on its network.